Pay-per-Click advertising is a method used to drive direct traffic to websites. The main PPC network that most businesses will use is Google AdWords. This allows you to advertise directly on Google’s SERPs (Search Engine Results Pages) meaning that your site will appear right at the top of the list as one of the ‘sponsored links’ for your given keywords. The ads are highly-targeted based on keywords, location and other specifications; and companies pay only when internet users click on their ads.
Pay Per Click is the fastest way to get results for your online marketing efforts. Unlike in Organic search, your website can appear on the first page of search results in hours and get instant traffic.
Other PPC networks that work well are Facebook ads and other search engines like Bing. When you contact Galaxy Online Services we will discuss these various options with you to help you identify the best networks for your specific brand and goals.
A great PPC campaign will use smart ad design and strategies like retargeting and negative keywords in order to ensure that you are reaching the most highly targeted audience possible.
Your ads should use all of the available extensions and should have a great call to action to entice people to click through to your site. Once they click they should arrive on a high converting landing page that is relevant to the ad and is free from distractions.
Have you ever wondered why a website you have visited then follows you around whilst you are browsing the web? That is called retargeting and it is a highly effective way to bring previous visitors back to a website.
You would place a small, unobtrusive piece of code (sometimes called a pixel) on your website. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
If you’re not careful, PPC campaigns can drain your budget – especially if they’re not executed properly.
On the flip side, when done correctly, the payoff can be significant due to the fact that PPC will bring in direct, qualified leads for your business.
We specialise in developing, launching and optimising PPC marketing campaigns for small and large businesses.
Our team of knowledgeable, experienced PPC experts will work within your budget to produce measurable results that are based on key metrics; our goal is to ensure you get the absolute maximum return from your investment.
Our services include:
Landing Page Design & Optimisation
Facebook and Twitter Paid Advertising
Google, Yahoo, Bing PPC Advertising
The internet is an extremely busy place; and sometimes you have to go that extra mile to put your business in front of local consumers and break through the noise. If you’re ready to have high-performing, high-yielding paid search management campaigns that exceed your expectations, we’re ready to over-deliver! Get in touch and we’ll discuss your strategy and quote with no obligation. Start Your PPC Campaign Today!
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