As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix. Reactivation campaigns are a must for...

3 Easy Steps to Build Your Brand Promise (And 10 Examples)

Reputation

If you're a decent human being, you always honor a pinky promise. For the uninitiated, a pinky promise is usually between two people and it holds more weight than a...

What is Twitter Spaces? (And Why Marketers Should Care)

Social Media

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available...

How Conversion Funnels Create a Better Customer Journey + How to Optimise Yours

Website Design

Conversion funnels are a fundamental concept in sales. Personally, I like to visualise the funnel as that big scary slide you wanted to try as a kid. You saw your...